Basketball player 23.

I like 23 this number. Because this number represents a lot.Jordan set the stage for NBA stars and their marketing potential, and even years after his basketball career ended, he continues to bring in millions of dollars in endorsements every year (nearly $60 million according to the Chicagoist—which is more than what he made playing). Some endorsements include ownership of the NBA’s Charlotte Bobcats, Hanes, Gatorade, and Upper Deck.  The Chicagoist also stated, as of 2011, Nike’s Jordan Brand shoes held 71% of the US basketball shoe market.

I like to discuss them. They are very interesting.An interesting fact from Madame Noire shows the difference in likeability between Jordan and LeBron—something that may not be gained by winning a ring.  Jordan has 93% likeability by the public, with LeBron James sinking in at 51%.

Which brings me to my point—LeBron needs to do a lot more to gain the respect and likeability of the public in order to make a significant climb to Jordan’s status.

Keith Turco wrote at Forbes, “in order for LeBron (or anyone else … um, Kobe maybe?) to impact the marketing world and the economy the way Jordan did, he needs to deliver a first.” Unfortunately, for LeBron, “Jordan has a first in almost every category before his name when it comes to economic impact and endorsements.”